No shame in getting beaten by the best. Bruno Mars posted a late sales surge with his sophomore album Unorthodox Jukebox, but couldn’t quite get past the Artist/Baddest Bitch of 2012, Taylor Swift. The “Locked Out of Heaven”-supported Jukebox was originally forecast to move somewhere between 140-150k in its first week of sales, but far eclipsed that range, selling 192k—an impressive tally, but over 15,000 short of the 208k sold by Taylor’s Red in its seventh week of release (and fifth non-consecutive week on top). Sorry, Bruno—better men then you have tried to slay the Red Queen and similarly failed.
The man born Pete Hernandez can take solace in the fact that not only did Jukebox perform better than expected, it also far outsold his debut album Doo-Wops & Hooligans in its first week. That LP sold a mere 61k in its first week, good for a #3 debut, though it has since gone on to sell about 1.8 million in the States alone, with a pair of five-time-platinum singles to boot. If Jukebox is on a similar trajectory, doubt Bruno will be sweating the first-week loss too much.
Elsewhere on the albums chart, One Direction’s Take Me Home has gone platinum (second time in two albums in one year!) and Michael Bublé’sChristmas is back in the top five for some reason. (Oh, right.) The most wonderful time of the year, indeed.
The post So Close, Bruno: Taylor Keeps “Unorthodox Jukebox” Out of #1 appeared first on Popdust.
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